By comparison, Hyundai's teaser on YouTube had about 73,000 views and Olay's had nearly 17,000 Thursday afternoon. "It is with heavy hearts that we confirm that Mr. Peanut has died at … We feel like we nailed the tone.". Mr. Peanut, Planters icon, dies in tragic accident. The fictional character and face of Planters has tragically died after giving up his life to save others. Planters Mr. Peanut, the world’s most famous legume, is dead, according to his longtime employer, Planters. By Maria Scinto / Jan. 23, 2020 12:04 pm EST / Updated: Jan. 24, 2020 12:27 pm EST. Michael Loccisano/Getty Images. He was 104. "Thinking of a snack? It’s unclear if the commercial was unintentionally leaked ahead of … It's such a strange phenomenon," Pierantozzi said. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” … Mr. Peanut’s full name was Bartholomew Richard Fitzgerald-Smythe. Duration: 02:10 2020-01-23. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The commercials showing the mascot's presumed death and funeral are still expected to run during the Super Bowl. He was 104. But this one seemed to be especially successful. We're devastated to confirm that Mr. Peanut is gone. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Many people paid their respects to Mr. Peanut, who died at the age of 104, on Twitter. He said the agency was looking to see how Planters could really line up with culture in a way that would explode. While the end of the commercial makes it clear that Peanut is definitively dead, it's not the last appearance he'll make on behalf of Planters. January 31, 2020, 1:50 PM. Sign up for free newsletters and get more CNBC delivered to your inbox. “It … A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. "It was in the language of something people already understood in the world of Twitter and in the world of Facebook. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. Then, during the third quarter of the game, the brand promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together.". The jaunty and jovial pitchman … It is with heavy hearts that we confirm that Mr. Peanut has died at 104. Get this delivered to your inbox, and more info about our products and services. Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. Mr. Peanut dies in Super Bowl ad so that Planters can sell more peanuts By Kimberly Pierceall, The Virginian-Pilot 1/22/2020. NBC Sports Boston. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. Mr. Peanut "died" in a spot released by Planters ahead of the Big Game. But Pierantozzi says this much is true: "There will be a funeral, and an opportunity for hundreds of millions of people who love Mr. Peanut to pay their respects," he said. 2020 Big Game Ads. Why Planters killed off Mr. Peanut This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. He was known as the iconic Planters‘ mascot and the image you’d see on every Planters commercial. "Always classy, always crunchy, always cleaned up nicely. The ad premise, and Mr. Peanut's death, leave a lot of questions. Mr. Peanut has passed away at the age of 104, Planters announced on Wednesday. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most,", And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the, How grim! Last week, the nutty brand had social media buzzing when it debuted a commercial depicting the demise of Mr. Peanut, sacrificing himself to … It is with heavy hearts that we confirm that Mr. Peanut has died at 104. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. If that's the case, history tells us the baby has until 2124 before it has to worry. Last scene of all, that ends this strange eventful history. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. © 2021 CNBC LLC. SHARE. Planters made the announcement in a series of tweets and news releases Wednesday. Updated 1511 GMT (2311 HKT) January 23, 2020. Mike Pierantozzi, group … Part of the buzz, Pierantozzi said, stems from the fact that Planters has built up Mr. Peanut so much, along with his "Nutmobile. The snack company posted the ad of Mr. Peanut… We would like to show you a description here but the site won’t allow us. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Latest Stories. We're very happy with the response we're getting. I think we looked at Twitter and how things sometimes find their way onto Twitter, and we kind of tapped into those things." On Wednesday, the brand shared the video, which as of Thursday morning had nearly 1.5 million views on YouTube. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. https://twitter.com/budweiserusa/status/1220123265257086982?s=20. Mr. Peanut dies at 104 in heroic Super Bowl 2020 advertisement He said it needs to hit the right note between humor and solemnity. It’s a tough life for a famous nut. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. ': Rioter speaks to CNN reporter, Facebook blocks Trump through end of presidency, CNN speaks to Trump supporters about Trump's election lies, Google employee on unionizing: Google can't fire us all, AstraZeneca vaccine provides 'logistical convenience', Here's what the new stimulus package means for Americans, Covid relief bill extends aid to struggling Americans, 'Trolls' digital release was a first. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on … SHARE. Other brands, including Skippy peanut butter, Budweiser, Syfy, Shake Shack and more, did just that. "When Iron Man died, we saw an incredible reaction on Twitter and on social media. The fictional character and face of Planters has tragically died after giving up his life to save others. Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. All rights reserved. The spot, done with VaynerMedia, will appear before Super Bowl kickoff during the pregame show. RIP, Mr. Peanut. EMAIL. "He will be remembered as the legume who always brought people together for nutty adventures and a good time. (CNN Business)Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. Reach for Planters! Planters: Mr. Peanut Dies. It said that ad … Nationwide's 2015 ad that showed a boy who had died and could never grow up weirded out viewers. The iconic brand ambassador died heroically sacrificing himself to … He was 104. In addition, in 2010, he was even given a voice… Robert Downey Jr. Mr. Peanut, the mascot of the Planters Peanut Co., is dead. Of course, some brands have gone the death route for the Super Bowl and failed, the Wall Street Journal's CMO Today pointed out Thursday morning. All rights reserved. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … Mr. Peanut, the monocle and top hat-wearing mascot of the Planters food brand, has unfortunately died at the age of 104. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. The Planters’ mascot died a noble death: Sacrificing himself so that actors Matt Walsh and Wesley Snipes could live on. We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. VaynerMedia also handled Planters' Super Bowl spot last year. ", "I think they made it really easy for people to get involved with the idea," he said. It was very simple for people to get involved.". Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. Mr. Peanut's social channels have been renamed with "The Estate of Mr. Peanut" with a graphic of a crying monocle, and his Twitter account asked users to "pay respects" with the hashtag, #RIPeanut. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. The bespectacled icon’s death was a viral sensation, with over six million views on YouTube. (The company's CMO left shortly after.) Mike Pierantozzi, group creative director at Planters' agency VaynerMedia, said that put the agency in the position of needing to come up with something that would top last year. SHARE. Pierantozzi said with Mr. Peanut the shop wondered, "What would happen and how would the world react if he passed away?" The specifics of what will happen in Planters' actual Super Bowl spot aren't clear, and conspiracy theories on Twitter are abounding. He died doing what he did best -- having people's backs when they needed him most. The video shows Mr. Peanut, Wesley Snipes, and Matt Walsh traveling on a windy road, eating Planters Peanuts and singing merrily. Sounds like the perfect setup for a Super Bowl commercial! Snack company Planters is reportedly rethinking its plans to kill off its Mr. Peanut mascot in the wake of Kobe Bryant’s death. Super Bowl teasers are meant to generate some buzz for a brand's in-game spot, often starting a story or introducing a theme or characters to get consumers excited before the full commercial airs. Planters will kill its century-old Mascot Mr. Peanut in a 30-second commercial running during Super Bowl LIV. Data is a real-time snapshot *Data is delayed at least 15 minutes. Mr. Peanut is Dead at 104. One popular theory online is that we'll get a Baby Mr. Peanut, rising to replace the old guard that was killed off. Author: Suzanne Nuyen (TEGNA) Got a confidential news tip? It may come as news to some of you that this ancient advertising icon was, in fact, still alive up until just a few days ago. He was 104. "I think it was written beautifully and struck the right tone," Pierantozzi said. All Rights Reserved. The accident footage will air during the Super Bowl pregame show, and during the third quarter of the big game itself, Planters will spare 30 seconds to memorialize Mr. Peanut with a funeral/commercial. Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, appears to save actors Wesley Snipes and Matt Walsh. A Division of NBCUniversal. All times are ET. But it did so with the brand undertaking a substantial risk. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. "So we definitely considered that. #RIPeanut pic.twitter.com/12PyWYJB7J. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. Most stock quote data provided by BATS. The sentient legume's demise is part of a Super Bowl ad campaign, according to … … Mike Pierantozzi, group creative director at Planters' agency, VaynerMedia, explained why it killed off the mascot. Sure, why not? ", "We, too, would sacrifice it all for the nut,". All the world's a stage, and all the peanuts merely players. The brand then sent out a press release confirming the death. Mr. Peanut has died at the age of 104; CEO of Hallmark Channel's parent company stepping down. He said the idea surfaced last summer. In terms of the parsing out of information and the phony "leak" of the Super Bowl ad that transpired on Tuesday, Pierantozzi said, "We're trying to keep this as close to reality as possible. Pierantozzi said with such a serious subject, creatives have to toe a certain line and approach it with empathy. His estate tweeted out the news from Peanut's personal account: Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a … They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the savior. Planters has explained why it killed off Mr. Peanut—Here's why, With staples at all-time highs, technician gives his catch-up trade. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? OH, NUTS! 'What are we supposed to do? For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. The brand says Mr. Peanut’s funeral will be the subject of its Super Bowl spot. TWEET. We'll miss him! A new ad shows the death of Mr. Peanut at the age of 104 and we really don't know why! is televised sacrifice and mere oblivion. ", https://twitter.com/MrPeanut/status/1220013408180895745?s=20. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. We want to hear from you. "Mr. Peanut" has "died," according to the Planters mascot's official Twitter account. Last year, Mr. Peanut was flying cars with Charlie Sheen and Alex Rodriguez in Planters’ Super Bowl ad.This year, he was murdered by some ad exec. He was 104. Mr. Peanut would then serve as Planters’ mascot up until his untimely death. Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. "We started talking about how the internet treats when someone dies — specifically, we were thinking about fictional characters, [like when] Iron Man died," Pierantozzi said, referring to the death of the Marvel character in last year's "Avengers: Endgame.". Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. "It's with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. "You have to strike the perfect tone on this, or you really could end up with a problem," he said. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. After 104 years of greatness and deliciousness, Mr. Peanut has died at the age of 104. Now, a new pre-Super Bowl ad has killed off one of the world’s most beloved characters. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … He said there's been positive feedback and an "outpouring of emotion" from onlookers. The commercials showing the mascot's presumed death and funeral are still expected to … "We did the unthinkable: we created a program and an idea where Mr. Peanut dies, and dies specifically sacrificing himself for his friends, which has always been a tenet of who he is and what he does — he always puts others first," Pierantozzi said. Mr. Peanut… Disclaimer. Planters released its first Super Bowl ad last week, in which its mascot Mr. Peanut dies. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. He was born in 1916 when a young schoolboy named Antonio Gentile submitted his design for a peanut mascot to a Planters contest. Pierantozzi said other Kraft Heinz brands did know about the effort, but to his knowledge some of the other brands weighing in did so organically. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” in a humanlike act of selflessness. The iconic brand ambassador died … Mr. Peanut… The Planters nut company replaced Mr. Peanut with an adorable Baby Nut, very much like a certain Baby Yoda, days after it killed off its 104-year-old mascot. Thanks to the news of Kobe Bryant dying, the brand has now … sans teeth, sans eyes, sans taste, sans everything. On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing. Another Super Bowl ad will air this year, and it features the demise of the classic Nutmobile as well as Mr. Peanut himself. Doritos, which released its teaser last week with a spoken-word rendition of "Old Town Road," has racked up nearly 4 million views on YouTube, while a teaser for Cheetos' spot with MC Hammer from last week has nearly 3 million. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. Inside the decision that's still rattling the movie industry to its core, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. Our big gloved hand will slip right out of your desperate grasp!". Walsh suddenly … Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. And before you ask, no — we're not joking in the slightest. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign. Mr. Peanut is dead. Kraft Heinz's Planters on Tuesday released a cryptic tweet with a link to a video showing Mr. Peanut sacrificing himself to save actors Wesley Snipes and Matt Walsh by plunging to his death. Planters just killed Mr. Peanut in a Super Bowl pregame ad A funeral will be held for the 'spokesnut' during the third quarter of the Super Bowl game. Mr. Peanut is dead; long live Mr. Peanut. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. And a spot now known as the "robot suicide ad" from General Motors was later changed after sparking criticism, including from the American Foundation for Suicide Prevention. The leguminous legend nobly gave his own life to save the lives of actor Wesley Snipes (Blade) and comedian Matt Walsh (The Hangover). Mr. Peanut is dead; long live Mr. Peanut. Factset: FactSet Research Systems Inc.2018.